Declining Conversion Rates on B2B Traffic: Unveiling the Causes
A Review of the Crisis In the dynamic world of B2B marketing, conversion rates are a key metric that reflects the effectiveness of your efforts.
MARC A. PICKREN
marc.pickren@gmail.com
469-556-6152
INNOVATIVE TECHNOLOGY EXECUTIVE | AI STRATEGIST | GROWTH CATALYST
Seasoned C-suite leader with a proven track record of driving transformational growth across diverse industries. Over 25 years of experience in executive roles including CEO, CMO, and CRO, consistently delivering results in high-growth environments. Expertise in leveraging cutting-edge technologies, particularly AI, to create competitive advantages and scale businesses. Skilled in strategic planning, team leadership, and navigating complex market dynamics. Demonstrated ability to raise capital, lead successful exits, and adapt to rapidly evolving tech landscapes.
RECENT PROFESSIONAL EXPERIENCE
HEXA Global Ventures | Operating Partner | February 2024 – Present
Advise portfolio companies on rapid GTM acceleration for new, established, and extended product launches
Founder of ForceM.ai
Serve as interim CMO, CRO, and COO for companies ranging from pre-revenue to $8-10 million
Assisted in successful raise of $5.4M in capital and $40M exit
Next Net Media | Chief Revenue Officer | President | June 2023 – Present
Oversee five global companies with combined annual revenue of $50M and 200,000 customers
Achieved $15M EBITDA, demonstrating strong financial and operational management
Lead product marketing, sales operations, and digital marketing initiatives
TurnKey Lender | Chief Executive Officer Americas | September 2021 – October 2022
Led corporate strategy, marketing, sales, and GTM for the Americas
Focused on establishing product market fit and improving time to value
Managed executive relationships with clients in the FinTech and AI sectors
OutboundEngine | Chief Executive Officer | May 2018 – September 2021
Led 200-employee company to profitability in 3 years and successful acquisition
Raised ~$30M in venture equity and sub-debt
Achieved recognition as Top CEO for Women 2020 and nomination for CEO of the Year 2019
Mr. Cooper (NYSE: COOP) | Chief Marketing Officer | October 2014 – May 2018
Responsible for 14 consecutive quarters of meeting earnings forecasts
Managed $100M P&L and team of 50 professionals
Led data science, AML, and customer scoring initiatives
APMEX, Inc. | Head of Ecommerce | July 2013 – June 2014
Managed $1.2B in online sales for top 50 internet retailer
EARLIER CAREER
Enversa Companies | President | July 2005 – June 2013
Founded bootstrapped early-stage AdTech company, later acquired by Cornerworld Corporation
Scaled company from 0 to $15M in revenue and $5M in EBITDA
Named as a fastest-growing public company in 2006
Managed P&L responsibility of $15M
J. Walter Thompson Worldwide | Partner | January 2003 – December 2005
Worked with global New York advertising agency
Established global EdTech practice
Managed large rebranding efforts for enterprise corporations
Responsible for $15M P&L
Monster | Group Director – SaaS | January 1996 – January 2003
Promoted to P&L responsibility for $15M business
Contributed to company’s growth as a leading advertising and internet brand
Part of the team during Monster’s public offering as TMPW in 1998
EDUCATION
Utah State University
1989-1993
www.joinlightstar.com
www.forcem.ai
www.agency50.com
https://hexagv.com/
A Review of the Crisis In the dynamic world of B2B marketing, conversion rates are a key metric that reflects the effectiveness of your efforts.
Have something else in mind? Fill out the contact form and I will get back to you as soon as I am able.